I'm naturally so pale in winter that I almost go translucent. Because of this, fake tan can very very easily look incredibly fake on me. This doesn't! I am so pleasantly surprised! It gives just enough of a tint to stop me from giving people at my gym arc-eye with my translucent legs. I'm sure if you want it darker you can do 2 or 3 layers. Also doesn't smell like fake tan at all! It smells beautiful. So stoked with this product, highly recommend!